6 x 11 Postcard for a Special Election. This unused piece was the first mailer to be rejected by a client in fifteen years.
Newspaper ad for a White Plains law firm.
8.5 x 11 Postcard, Democratic Primary for City Council. This mailing was extremely well received and reprinted on major political websites.
This brochure positioned Jim Brennan as “the hardest-working Democrat you've probably never heard of.”
Interior of a police union election mailer that showed the dramatic difference between perception and reality.
Newsletter for Bonina & Bonina, The MedLaw Team.
Oversize Postcard that focused squarely on fiscal issues for Republican Primary voters.
Newspaper ad and direct mail piece.
In the Republican Primary for Yonkers Mayor, the opposition sought to portray my client as someone who raised taxes and spent recklessly. Voters laughed at the accusation, and rejected their candidate by a landslide.
Democrat Richard Montelione had a long record of providing pro bono legal work, and this mailer told that story.
A political argument is more powerful with references to movies and popular culture.
Martinelli claimed he never took free gas (at taxpayer expense). This piece nailed him on it.
This simple black & white postcard reminded voters that the opponent’s main political benefactor was convicted of election fraud and drug dealing.
Voters are accustomed to hearing politicians talk. Photoshop enabled us to focus on the reason for one senator’s silence.
Political parties often use smoke, mirrors and the aura of inevitability to keep people in line. One voter looked at this mailer and told our candidate, “Now I know what this race is all about.”
We previously mailed a piece that mimicked the opposition candidate’s material by replacing her with a posed puppet in all the photos. It was so well received that we sent a followup mailer to voters, which unfolded to become this 11 x 17 poster. Seeing it appear in so many voters’ windows confirmed its appeal.
Where do I start? This guy actually ran for City Council while he was out on bail for sexual assault, after a prior stint in jail for grand larceny while impersonating a police officer. He ended up getting just 3% of the vote.
This 4-page booklet mailed to Democratic Primary voters told the anguishing story of one man’s false imprisonment -- and our candidate’s success in freeing him after eight years in jail.
Simple imagery can be very powerful. The logo I designed for Karen was used on posters, palm cards and mailing pieces.
This poster burnished the Governor’s image as the man whom Emperor Palpatine depended on.